Vodafone Facing the EU Roaming Regulations. Bruges Series on European Business Cases 02 / 2015

Cachin, Elise and Heene, Aime and Pelkmans, Jacques. (2015) Vodafone Facing the EU Roaming Regulations. Bruges Series on European Business Cases 02 / 2015. UNSPECIFIED.

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Abstract

EU institutions have consequently made telecoms integration! in the European Union a priority through programmes such as the "Digital Agenda". Three Roaming Regulations were adopted in 2007, 2009 and 2012 introducing caps on roaming fees until 2022 to foster competition and market integration while ensuring affordable roaming prices for consumers. The Roaming Regulation packages faced strong industry resistance. The imposed price caps were believed to be too low to reflect the true costs of data and were therefore perceived as the reason for cutbacks in infrastructure investments. This case will analyse how Vodafone reacted to the capping of roaming fees, with particular reference to its lobbying strategy.

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