“Broadcast Policies of the European Union: “Economically or Culturally Bound?”

Rogerson, Kenneth. (1999) “Broadcast Policies of the European Union: “Economically or Culturally Bound?”. In: UNSPECIFIED, Pittsburgh, PA. (Unpublished)

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Abstract

In 1989 the European Economic community issued the “Television without Frontiers”(TWF) Directive. Its goal was to “ensure wherever practicable and by appropriate means that broadcasters reserve for European works the majority proportion of their transmission time, excluding the time appointed to news, sports, events games, advertising and teletext services.” The subsequent discussions and policies stemming from the Directive tended to reflect elements of both economic and cultural expansionism and protectionism. This paper seeks to ascertain if one of the objectives had primacy over the other and, if so, why? To answer this question, the paper will consist of four parts. The first part begins with a discussion of the problem and the relevant literature. The second part provides a history of television in Europe and the pan-European environment in which the legislation developed. The third part examines the relevant telecommunications and broadcast legislation, focusing on the Directive, subsequent reports and decisions. The final sections draws some conclusions about the intended and actual outcomes that have emerged as a result of the legislation.

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