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Advertising to boost energy efficiency: the Power of One campaign and natural gas consumption. ESRI WP280. February 2009

Diffney, Sean and Lyons, Sean and Valeri, Laura Malaguzzi (2009) Advertising to boost energy efficiency: the Power of One campaign and natural gas consumption. ESRI WP280. February 2009. [Working Paper]

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    Abstract

    In this paper we study the recent awareness and persuasion campaign launched by the Irish government to increase energy efficiency and we assess its effect on residential natural gas consumption. We first analyse changes in the daily consumption of natural gas and find that advertising leaflets had a significant effect on natural gas consumption. We then study three surveys administered to 1000 consumers prior to and during the campaign. This repeated cross-section allows us to determine that the efficiency campaign has increased self-reported interest in energy efficiency and awareness of behaviours that curb natural gas consumption. However we do not find any positive effect of the campaign on self-reported energy-saving behaviours.

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    Item Type: Working Paper
    Subjects for non-EU documents: EU policies and themes > Policies & related activities > energy policy (Including international arena)
    Countries > Ireland
    Subjects for EU documents: UNSPECIFIED
    EU Series and Periodicals: UNSPECIFIED
    EU Annual Reports: UNSPECIFIED
    Series: Series > Economic and Social Research Institute (ESRI), Dublin > ESRI Working Papers
    Depositing User: Alyssa McDonald
    Official EU Document: No
    Language: English
    Date Deposited: 10 Jul 2017 13:24
    Number of Pages: 44
    Last Modified: 10 Jul 2017 13:24
    URI: http://aei.pitt.edu/id/eprint/87825

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