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"Rebranding Russia: Norms, Politics and Power." CEPS Working Document No. 283, February 2008

Makarychev, Andrey S. (2008) "Rebranding Russia: Norms, Politics and Power." CEPS Working Document No. 283, February 2008. [Working Paper]

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    This working paper argues that Russia is in the process of re-branding itself internationally, with a variety of normative arguments increasingly creeping into its wider international discourse. By appealing to norms, Russia tries to reformulate the key messages it sends to the world and implant the concept of its power worldwide. Yet given that Russia’s normative messages are often met with scarce enthusiasm in Europe, it is of utmost importance to uncover how the normative segment in Russian foreign policy is perceived, evaluated and debated both inside Russia and elsewhere. Within this framework, this paper focuses on a set of case studies highlighting the normative and non-normative dimensions of Russian foreign policy. These include Russia-EU trans-border cooperation, Moscow’s policies towards Estonia, Poland, Ukraine/Georgia and the UK, Russian strategies in the ‘war on terror’ and energy issues.

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    Item Type: Working Paper
    Subjects for non-EU documents: Countries > Estonia
    EU policies and themes > Policies & related activities > energy policy (Including international arena)
    Countries > Poland
    Countries > U.K.
    Countries > Russia
    Countries > Ukraine
    Countries > Georgia
    Subjects for EU documents: UNSPECIFIED
    EU Series and Periodicals: UNSPECIFIED
    EU Annual Reports: UNSPECIFIED
    Series: Series > Centre for European Policy Studies (Brussels) > CEPS Working Documents
    Depositing User: Phil Wilkin
    Official EU Document: No
    Language: English
    Date Deposited: 22 Mar 2008
    Page Range: p. 38
    Last Modified: 15 Feb 2011 17:49

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