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Corporate Cultures in Global Interaction: People, Strategies, and Success

Köppel, Petra and Sohm, Stefanie (2008) Corporate Cultures in Global Interaction: People, Strategies, and Success. UNSPECIFIED.

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    Markets and environmental conditions are in a continual state of flux, put growing pressure on corporations, and forcing them to adapt. New technologies are being created, new markets are emerging, and large new corporations are being founded on almost a daily basis. Furthermore, the emerging economies are already producing corporations which are operating on a global scale. This internationalization of the markets goes hand in hand with the increasingly transnational activities of corporations and thus with the enhanced cooperation between them and their employees and partners, competitors and colleagues from completely different cultures. Corporate culture is influenced by regional, national and international elements, so that the diversity and complexity of the action space in which a corporation operates are continually on the increase and need to be managed in an active manner at the executive level.

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    Item Type: Other
    Subjects for non-EU documents: EU policies and themes > External relations > global governance, economic/political
    Subjects for EU documents: UNSPECIFIED
    EU Series and Periodicals: UNSPECIFIED
    EU Annual Reports: UNSPECIFIED
    Series: Series > Bertelsmann Stiftung/Foundation (Gutersloh, Germany) > Studies
    Depositing User: Phil Wilkin
    Official EU Document: No
    Language: English
    Date Deposited: 23 May 2017 15:00
    Number of Pages: 52
    Last Modified: 23 May 2017 15:00

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