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More than a market: How German companies are growing roots in Chinese society. Bertelsmann Studies

Bartsch, Bernhard and Hellkötter, Katja and Menant, Magali (2015) More than a market: How German companies are growing roots in Chinese society. Bertelsmann Studies. UNSPECIFIED.

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    Abstract

    The future success of German companies in China will depend on a new perception of the business environment there, namely that China is more than just a market. China is an increasingly complex society with a growing number of actors. Given its importance as a market, German companies must ask themselves: Beyond specific industry trends, which developments in Chinese society are of strategic relevance for doing business and achieving long-term success there?

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    Item Type: Other
    Subjects for non-EU documents: Countries > Germany
    EU policies and themes > Policies & related activities > economic and financial affairs > business/private economic activity
    Countries > China
    Subjects for EU documents: UNSPECIFIED
    EU Series and Periodicals: UNSPECIFIED
    EU Annual Reports: UNSPECIFIED
    Series: Series > Bertelsmann Stiftung/Foundation (Gutersloh, Germany) > Studies
    Depositing User: Phil Wilkin
    Official EU Document: No
    Language: English
    Date Deposited: 31 Oct 2019 15:20
    Number of Pages: 70
    Last Modified: 31 Oct 2019 15:20
    URI: http://aei.pitt.edu/id/eprint/74113

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