Kurpas, Sebastian and Meyer, Christoph O. and Brüggemann, Michael (2011) The External communication activities, tools and structures of the European Commission: lessons learned and new avenues. Report to the Screening Working Group of the European Commission. Completed 31 October, 2007. CEPS Special Report, 15 December 2011. UNSPECIFIED.
This report contains the main findings and recommendations of a major study carried out by CEPS on the European Commission’s external communication activities, tools and structures. The objective of the study was to provide analytical insight and research-based recommendations to the Screening Working Group of the European Commission concerned with the institution’s public communications. The overall questions addressed included: • What lessons can be drawn from past and current activities on the best cost-benefit ratio of different communication activities and tools for specific objectives/priorities/target groups? • How can the allocation of resources devoted to communication within the Commission be improved to make communication more efficient and effective? • How can the governance model for communication activities be further improved to make communication more efficient and effective? • Can duplication or gaps in the communication activities of the different DGs, including Representations (REPs), be detected, and if so, how can they be addressed? • Are there any communication activities that could/should be discontinued on grounds of lacking cost-benefit or changing environment (new technologies, etc.)? The research for this report was carried out in 2007.
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