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"e-Europe and allegiance-building: The European Central Bank and the introduction of Euro notes and coins"

Medearis, Amy Houpt. (2001) "e-Europe and allegiance-building: The European Central Bank and the introduction of Euro notes and coins". In: UNSPECIFIED, Madison, Wisconsin. (Unpublished)

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    Abstract

    This paper will discuss how one particular institution of the European Union, the European Central Bank (ECB), attempts to build public acceptance of and support for European Monetary Union and for the ECB as an institution. The discussion will center around the ECB's use of the Internet to achieve the goals of transparency, information and communication/feedback. The specific case of the ECB's information campaign leading up to the introduction of notes and coins (Euro 2002 Information Campaign) will be used to further assess the Bank's progress in using the Internet to build allegiance for the single currency, the Euro.

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    Item Type: Conference or Workshop Item (UNSPECIFIED)
    Subjects for non-EU documents: EU policies and themes > EU institutions & developments > European Central Bank
    EU policies and themes > Policies & related activities > economic and financial affairs > EMU/EMS/euro
    Subjects for EU documents: UNSPECIFIED
    EU Series and Periodicals: UNSPECIFIED
    EU Annual Reports: UNSPECIFIED
    Conference: European Union Studies Association (EUSA) > Biennial Conference > 2001 (7th), May 31-June 2, 2001
    Depositing User: Phil Wilkin
    Official EU Document: No
    Language: English
    Date Deposited: 28 Apr 2006
    Page Range: p. 16
    Last Modified: 15 Feb 2011 17:21
    URI: http://aei.pitt.edu/id/eprint/2143

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