Meeting the New Competition in the Enlarged European Union – Can IT Exporters Provide a Model of Adjustment for Central European Companies? ACES Working Paper 2004.2, February 2004

Mroczkowski, Tomasz. (2004) Meeting the New Competition in the Enlarged European Union – Can IT Exporters Provide a Model of Adjustment for Central European Companies? ACES Working Paper 2004.2, February 2004. [Working Paper]

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Abstract

The success of the upcoming fifth enlargement of the Europeana Union will to a large degree depend on how effectively locally owned businesses adjust to the challenges of the new competition resulting from full integration. The paper first assesses the overall level of preparedness of locally owned companies in the Central European (CE) countries to join the EU in May 2004 as compared to the advantages enjoyed by EU-15 firms. While the overall level of preparedness of CE companies is low, some firms in high-tech sectors such as IT have developed more advanced internationalization strategies, giving them a better position to survive in the new environment. The second half of the paper presents the results of a survey of the competitiveness of IT exporting companies from the CE region. The paper concludes that a number of the companies from the IT sector are pursuing aggressive strategies of internationalization and product differentiation that could become a model for many Central European companies to emulate.

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