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Communication and Campaigning in European Citizens‘ Initiatives. ZEI Discussion Paper 224, 2014

Wunder, Christina (2014) Communication and Campaigning in European Citizens‘ Initiatives. ZEI Discussion Paper 224, 2014. [Discussion Paper]

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    Abstract

    One million signatures from at least seven European Member States: Fulfilling the conditions of the European Citizens’ Initiative requires a communication campaign, which manages to reach and touch the citizens, as well as to encourage them to act. This empirical study analyses, which methods in this regard are successful or rather counterproductive. It comes to the conclusion that a variety of factors are decisive, and that these factors can differ in their manifestation – such as the availability of financial resources, the emotional potential of the issue or a sophisticated network of supporters.

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    Item Type: Discussion Paper
    Subjects for non-EU documents: EU policies and themes > Policies & related activities > communication policy
    EU policies and themes > Policies & related activities > political affairs > European elections/voting behavior
    Subjects for EU documents: UNSPECIFIED
    EU Series and Periodicals: UNSPECIFIED
    EU Annual Reports: UNSPECIFIED
    Series: Series > University of Bonn, Center for European Integration Studies > ZEI Discussion Papers
    Depositing User: Unnamed user with email kms214@pitt.edu
    Official EU Document: No
    Language: English
    Date Deposited: 06 Apr 2015 20:11
    Number of Pages: 42
    Last Modified: 06 Apr 2015 20:11
    URI: http://aei.pitt.edu/id/eprint/63433

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