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An Academic Medical Center's Expansion to the European Union: A Case Study of UPMC's Joint Projects in Italy and Ireland. Pittsburgh Papers on the European Union Vol. 3, June 2014

Olson, Josephine E. and Lin, Michael K. and Brady, Leslie M. and Huber , George A. (2014) An Academic Medical Center's Expansion to the European Union: A Case Study of UPMC's Joint Projects in Italy and Ireland. Pittsburgh Papers on the European Union Vol. 3, June 2014. [Working Paper]

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    Abstract

    This case study examines the expansion of the University of Pittsburgh Medical Center (UPMC) to Italy and Ireland in the European Union. The authors use international business theory to help understand why US Academic Medical Centers (AMCs) are beginning to go abroad and, through semistructured interviews with UPMC officials, they examine the market entry issues UPMC faced when expanding to Italy and Ireland. The authors also explain why UPMC’s first successful foreign ventures took place in the European Union. They conclude with comments on several of the strategic issues that AMCs should address if they wish to successfully expand overseas.

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    Item Type: Working Paper
    Additional Information: 10.5195/PPEU.2014.19
    Uncontrolled Keywords: European Union; Academic Medical Centers; International Service Trade.
    Subjects for non-EU documents: EU policies and themes > Policies & related activities > public health policy (including global activities)
    Subjects for EU documents: UNSPECIFIED
    EU Series and Periodicals: UNSPECIFIED
    EU Annual Reports: UNSPECIFIED
    Series: Series > University of Pittsburgh, University Center for International Studies, European Union Center of Excellence/European Studies Center > Pittsburgh Papers on the European Union
    Depositing User: Phil Wilkin
    Official EU Document: No
    Language: English
    Date Deposited: 24 Aug 2014 13:53
    Number of Pages: 31
    Last Modified: 24 Aug 2014 13:53
    URI: http://aei.pitt.edu/id/eprint/53007

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