Medearis, Amy Houpt. (2001) "e-Europe and allegiance-building: The European Central Bank and the introduction of Euro notes and coins". In: UNSPECIFIED, Madison, Wisconsin. (Unpublished)
This paper will discuss how one particular institution of the European Union, the European Central Bank (ECB), attempts to build public acceptance of and support for European Monetary Union and for the ECB as an institution. The discussion will center around the ECB's use of the Internet to achieve the goals of transparency, information and communication/feedback. The specific case of the ECB's information campaign leading up to the introduction of notes and coins (Euro 2002 Information Campaign) will be used to further assess the Bank's progress in using the Internet to build allegiance for the single currency, the Euro.
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