“The Wave of the Future: 
The Defenders of the Empire Confront European Integration, 1956-1963”

Dr. Ted R. Bromund, Department of History, Yale University

Paper Presented at the Biannual Meeting of the EUSA,
31 March - 2 April 2005, Austin, TX

	Given the unhappy examples of John Major’s government and several Conservative 
leadership contests, we are all aware that, for the Conservative Party, the question of 
British participation in European integration is a divisive one.  But of course the Tories 
first confronted this question not in the 1990s, but in the 1950s and 1960s.  Then too, 
there were rebels within the party who questioned the willingness of their leaders to 
engage with Europe.  But it is the difference between the 1950s and 1960s and the 1990s 
that is most remarkable: in those earlier decades, the rebels did not capture the party.  
They remained on the outside looking in: they worried Conservative Central Office, but 
they never succeeded in storming the gates.
	In this paper, I will summarize the results of my research on the ‘Empire lobby,’ or 
the rebels who opposed the Macmillan government’s policy towards Europe out of 
proclaimed loyalty to the Empire or the Commonwealth.  By adopting the term ‘Empire 
lobby’ – and the term is mine, not theirs – I am drawing on a broader argument about the 
‘Chamberlainite vision’ in Britain in the early to middle twentieth century.  Before I turn 
to the rebels themselves, let me first, briefly, make this argument explicit.
	My contention is that historians have underrated the importance of this vision – 
underrated it because it was never fully adopted by any government, because it was never 
acceptable to the Dominions, and because it failed.  But in its time – which was not 
limited to the tariff reform struggle in the first decade of the century, but extended into 
the early 1950s – in its time, it was influential on both sides of the House, in the Labour 
Party as well as Tories.  This vision, which placed Britain at the manufacturing center of a 
united Empire that supplied raw materials, had implications for Britain’s economy, 
society, diplomacy, imperial policy, and role in the world – and it was this vision that the 
Empire lobby sought to defend in opposing British participation in European integration.
	By noting that the Chamberlain vision lost its centrality in the early 1950s, of course, I 
am restating my earlier theme: that the story of the Empire lobby in the late 1950s and 
early 1960s is, in one sense, the story of a failure.  For the purposes of discussion, we can 
divide this story into two parts: that of the Empire Industries Association (the EIA), the 
primary ‘industrial’ wing of the lobby, and of Lord Beaverbrook, who comprised, as a 
host of one, its ‘political’ wing.  This is, in part, an artificial division, for the EIA and 
Beaverbrook were in both contact and sympathy with each other.  But it also captures an 
important truth about the Empire lobby: it failed to make the economic case against 
European integration, but it succeeded in raising political doubts – and it is these doubts, 
of course, that have increasingly consumed the Tories since the 1980s.
	I have just described the EIA as the industrial wing of the Empire lobby.  This is 
consistent with the organization’s view of itself, but it is not the full truth.  In reality, 
though the EIA posed as the imperially-minded counterpart of the Federation of British 
Industries, it had always been an industrial organization with political purposes, for it was 
founded in 1925 at the behest of Leo Amery and Neville Chamberlain.  By the mid-
1950s, the EIA found itself in a dilemma: it was committed to supporting both the Tories 
and Chamberlainite ideology, but the Tories themselves had given up on this ideology.  
The EIA was therefore faced with two interlocking problems: how, in light of the 
Conservatives’ acceptance of GATT, it should define and seek to advance its aims, and 
how it should respond to the government’s policy, made public in late 1956, of seeking to 
negotiate a limited free trade area with Europe.
	In theory, the EIA should have embarked on all-out opposition to the limited area.  As 
advocates of imperial economic union, the EIA should have been well aware of the 
possibility that economic union in Europe would lead to political union: this, after all, 
was the future they hoped to win by supporting imperial preference.  Yet in practice, the 
EIA’s hostility to the limited area was muted: if interpreted as a Bevinite declaration of 
economic and political independence from the United States, the area had much in 
common with the EIA’s own understanding of the world.  In 1952, in correspondence 
with Beaverbrook, Julian Amery had confessed that “in a world where the standards of 
power are set by the Soviet Union and the United States, we need some reinforcements on 
the industrial side.  Of course, the Europeans will cheat us, but at least they cannot boss 
us as the Americans would.”   It was with just this less than inspiring realization of 
Britain’s weakness that many in the EIA supported the limited area.
	When the negotiations for the area collapsed in late 1958, the EIA continued to take a 
surprisingly positive line on the government’s policy: it declared that “[i]f we believe the 
[limited area] to be desirable, and given the right circumstances most people do,” then 
“negotiations must be conducted on more equal terms.”  If only the Commonwealth was 
united by a return to preference, Britain’s strength would be “raised a hundred fold” and 
Europe would be forced to submit to its “overwhelming power.” 
	These were pleasant dreams, but the fact remained that the EIA could do little to 
make them a reality.  Individual subscriptions to the Association had been declining for 
years: the organization had come to rely on a few large donations from corporations to 
fund its activities.   In theory, sympathetic MPs should have been willing to help ensure 
the EIA’s survival; in practice, by early 1956, only six MPs had current subscriptions, and 
the EIA concluded that if an appeal to delinquent supporters was made, “the probable 
result . . . might be the serious curtailment of the membership.”  Thus, in 1957, the EIA 
ran a deficit of £2,700, troubling given that it had only £6,000 in reserve.  Even more 
disturbing, 1957 was a relatively good year: 1956’s deficit had been £200 larger. 
	The immediate danger was surmounted by the run-up to the general election of 1959, 
when the EIA received several large donations from various industries and, in return, de-
emphasized imperial preference in favor of propaganda opposing nationalization.  But 
after the election, the EIA’s financial woes returned: its brand of imperialism, with its 
emphasis on the economic potential of the Empire, was no longer sufficiently plausible to 
attract subscribers.  Thus, when its Executive Committee suggested in mid-March 1960 
that it launch a drive to bring in small subscribers, its President noted sadly that this had 
been tried, but that, in one instance, 10,000 appeal letters had yielded only 82 favorable 
replies, or less than £100 per annum.  The “fundamental need,” one influential member 
remarked, “was for new ideas” to replace those that were “now out of date.” 
	This was not easy: the EIA was founded on ideals which were more than eight 
decades old, and which, for the Association’s active members, still retained their appeal.  
Thus, when in late July 1960, the EIA embarked on its search for a new policy, it found 
the going tough. The name ‘Commonwealth Industries Association’ was, with some 
reluctance for the loss of ‘Empire,’ accepted.   But the Association was not able to devise 
policies as new as its name.  It called for “a modern system of priority in Commonwealth 
trade, investment, communications and migration,” as well as promotion of investment in 
the Commonwealth and defense of free enterprise.  Except for the abandonment of the 
word ‘preference,’ these were the EIA’s old aims, and since it gave no hint of what a 
“modern system of priority in Commonwealth trade” might be, even this change 
suggested that the Association had run into the sand in its efforts to modernize. 
	In fact, the EIA never could bring itself to abandon its old argument that it was better 
to trade with the developing markets of the Commonwealth than the industrialized 
economies of Europe, though this contention increasingly tied it in logical knots.  In order 
to avoid the charge that it wanted the Empire to remain drawers of water for Britain, it 
urged that Britain foster industrialization in the Empire—yet if this policy would serve 
Britain’s interests, it only stood to reason that trading with industrialized Europe would 
be even more profitable.   Nor could it popularize its cause by emphasizing the idealism 
of aiding the Commonwealth: this suggested the Commonwealth needed government aid, 
which the Association, with its emphasis on free enterprise, could only ridicule.  It tried 
to suggest that overseas investment by industry would be better than government hand-
outs—yet it was evident that British business was looking increasingly to Europe. 
	More and more frequently, therefore, the Association turned away from economics 
and argued the political dangers of joining the Common Market.  One of the costs of 
doing so, of course, would be a loss of a degree of sovereignty.  For many Britons, this 
was a price worth paying.  For the Association, it was not: its economic policies had 
always been intended to support Britain’s role as an independent world power.  This was 
the Chamberlainite vision, and the Association clung to it grimly.  Before 1914, it argued, 
Britain had followed a balance of power policy towards Europe.  Britain could remain a 
great power only if it built on its Commonwealth assets and stayed independent of both 
Germany and Russia.  Britain’s decline had begun with the abandonment of Salisbury’s 
principles, yet “[i]f what he said made sense 70 years ago, it seems strange that it should 
be nonsense now.”   This refusal to accept that the world had changed was a fitting 
epitaph for the Association itself.  The budgetary problems of 1960 foretold its fate: it 
became a limited company and was wound up in 1976.
	If the story of the EIA is one of a slide into recognized irrelevancy, the story of Lord 
Beaverbrook, the newspaper magnate, if more ambiguous, is not much happier. As his 
biographers put it, “[a]lmost every aspect of the post-war world might have been designed 
to frustrate and annoy Beaverbrook.”   The US emerged as the dominant power; imperial 
ties faded; India won its independence; the rise of Russia entangled Britain in foreign 
commitments; and, at home, Labour won the 1945 election. The Conservative return to 
power in 1951 brought no relief: the Tories were now dedicated to multilateral free trade, 
not Empire Free Trade.  In reproach, Beaverbrook put chains on the crusader in his Daily 
Express masthead: they symbolized the fact that he was no longer in sympathy with the 
governing trends of British and international politics
	The chains suggested captivity, not defeat, but in private Beaverbrook was more 
pessimistic.  As early as mid-1952, he lost hope that Britain would consolidate its 
Empire.   Nothing that happened in the following years revived his faith.  By late 1957, 
he was admonishing a friend that “[t]he Empire is over and we must recognise facts.”  
Beaverbrook did not think this reflected irresistible economic or political trends: rather, it 
stemmed from the weakness of Conservative and Labour governments that had yielded to 
American-led cries against colonialism and refused to act ruthlessly in the Empire. 
	It is in the context of this loss of hope that we must see Beaverbrook’s campaign 
against British participation in European integration.  Unlike the EIA, Beaverbrook 
opposed the limited free trade area.  But like the EIA, he was aware, intellectually if not 
emotionally, that his imperial and political nostrums were no longer in fashion.  As a 
result, and again like the EIA, Beaverbrook’s opposition to the government’s policies, 
though hardly muted, was less forceful than it might have been.
	His immediate response to the limited area was to launch, through the Daily Express, 
a campaign based on the slogan “Your Future?  Europe or the Empire.”  The theme of 
this campaign, predictably, was an appeal to British nationalism (“What good has Europe 
ever done you?”), a Macmillan-style claim that Britain had never had it so good (“Does 
the public wish to share the life . . . of men and women in, say, Sicily?”), and a lengthy 
disquisition on the “New Lands . . . With Untapped Wealth” of the British Empire that 
would have been entirely suited for publication by the EIA. 
	At least in government circles, Beaverbrook’s name soon became a by-word for 
opposition to the limited free trade area and, later, the Common Market.  Even before the 
Cabinet had approved the limited area proposal, Peter Thorneycroft, the President of the 
Board of Trade, was “anxious to lose no opportunities to counteract hostile propaganda, 
e.g. from the Beaverbrook Press.”   Beaverbrook personified the hesitation and the 
reluctance to join Europe that the government believed was powerful, if inchoate.
	His attacks, innumerable but repetitious, continued until de Gaulle vetoed the British 
application to join the Common Market in January 1963. At least nominally, the 
Express’s fight against Europe was the “Anti Common Market Campaign.”  But the 
Express had great difficulty in stimulating genuine expressions of public dislike of the 
Common Market.  As the EIA had discovered, mass mailings tended to produce minimal 
results; Beaverbrook’s efforts proved similarly barren.  For instance, a circular letter sent 
to 53,000 ministers, 600 provincial newspapers, and 255 Chambers of Commerce in early 
December 1961 produced only 350 replies, of which 270 were favorable. 
	As Beaverbrook realized, his best weapon in the fight against the Common Market 
was his newspapers.   But he had never been content to work only through the press, and 
he therefore gave much verbal encouragement to John Paul, the founder of the Anti-
Common Market League.  My co-panelist Robert Dewey knows much more than I do 
about the ACML.  Here, I will merely point out that, apart from the infrequent gift of 
£100 to the League, the only real help Beaverbrook gave it was to introduce Paul to 
Garfield Weston, a supermarket magnate, who donated £4,000.   This was a substantial 
sum in itself, but it was a pittance for Weston.   Beaverbrook’s involvement with the 
League, in fact, was marked by the ambivalence that clouded his Anti-Common Market 
Campaign.  His sentiments were never in doubt, but he was a rich man of astute 
judgment, too astute to waste his money on a cause he believed in his heart was lost.
	Looking at the EIA’s bankruptcy, the Daily Express’s Campaign, and Paul’s League 
from the inside, it is easy to conclude that they were failures.  In the long run, this is the 
only assessment possible: Britain’s entry into the Common Market, and the utter collapse 
of any hopes of recreating Commonwealth preference mean that the world Beaverbrook 
and his colleagues hoped to preserve has undeniably vanished.  The air of desperation that 
the organizations struggling against this fate present reflects their failure to achieve the 
highest aspirations of their founders: even if they had defeated the Common Market, they 
could no more have ensured that Britain remained a great, independent, and imperial 
power than did Joseph Chamberlain or Winston Churchill.
	Indeed, Beaverbrook’s lack of faith in British politicians, the public, and the Empire, 
and his determination to oppose the Common Market, left him only one alternative: to 
raise as many doubts as he could without analyzing Britain’s fate if it remained outside 
Europe.  His campaign was, therefore, a negative and scattershot one: as its title 
proclaimed, it was anti-Common Market, not pro-Commonwealth.  It raised questions of 
economics, the Commonwealth, British sovereignty, and anti-European stereotypes 
without attempting to formulate a coherent critique.
	But the very fact that his campaign was an ideological jackdaw’s nest, intended 
primarily to make the public uneasy, made it hard to refute – and a secret, nationwide 
survey of public opinion on the Common Market that Conservative Central Office 
undertook in mid-August 1962 suggested that the campaign worked.  This survey 
revealed that there was no positive interest in joining up with the Commonwealth.  But 
there was also much subdued doubt about joining the Common Market, which Central 
Office attributed first and foremost to the influence of Beaverbrook and his newspapers. 
	Indeed, only the economic argument for joining Europe seemed to be striking a chord, 
and then only among the better-educated.  The public was confused and uneasy, and a 
strikingly and persistently high percentage of the population was undecided about the 
Common Market.  As Central Office put it, “much of the comment [from the public] is 
that ‘we don’t know enough about it’, with the implication that information is being 
withheld deliberately or by neglect.”   What the government had failed to do was to 
enthuse the party with “the bigness of the decision.”    This pessimism fanned the fears 
that Beaverbrook, in spite of his own loss of confidence, harped on so effectively.
	Beaverbrook’s legacy was thus a remarkable paradox: his understanding of Britain’s 
world role belonged to a bygone age, but by propagandizing in favor of it, he succeeded 
in helping to create doubts about Britain’s place in the world that persisted long after his 
death.  And, when we consider the results of the Central Office survey, we see a familiar 
situation: a public that is more uninterested in the EU than any other in Europe; a 
government that is unwilling to give a strong lead on the issue; and parties and a public 
that appreciate the economic benefits of integration but dislike its political implications.  
From one perspective, the Empire lobby as a whole, and Beaverbrook in particular, were 
the end of a tradition, the imperial tradition.  But from another perspective, they were, as 
Conservative Euroskeptics, the wave of the future.
   House of Lords Record Office, BBK, C/4, August 6, 1952, Julian Amery to Beaverbrook. 
   Modern Records Centre, MSS.221/4/2/6, EIA Monthly Bulletin, No. 211, November 1958, 
“Discrimination or Impotence,” 4-5. 
   MRC, MSS.221/4/1, EIA Annual Report for October 1955 - September 1956 ([London, 1956]). 
   MRC, MSS.221/3/1, undated [March 1956], “MPs who subscribe to the E.I.A.”; MRC, MSS.221/1/2/4, 
April 24, 1956, Minutes of a Meeting of the Executive Committee of the Empire Industries 
Association and British Empire League, “Subscriptions.” 
   MRC, MSS.221/1/2/4, February 18, 1958, Minutes of a Meeting of the Executive Committee of the 
Empire Industries Association and British Empire League. 
   MRC, MSS.221/1/2/4, March 29, 1960, Minutes of a Meeting of the Executive Committee of the 
Commonwealth and Empire Industries Association, “Future of the Association”; March 21, 1960, 
Minutes of a Meeting of the Executive Committee of the Commonwealth and Empire Industries 
Association, “Finance.” 
   MRC, MSS.221/4/2/7, Commonwealth Industries Association [CIA] Monthly Bulletin, No. 237, January 
1961, “Annual General Meeting,” 5; MRC, MSS.221/1/2/4, November 2, 1960, Minutes of a Meeting 
of the Executive Committee of the Commonwealth and Empire Industries Association. 
   MRC, MSS.221/1/2/4, November 30, 1960, Minutes of a Meeting of the Executive Committee of the 
Commonwealth and Empire Industries Association, “Revision of Policy Statement.” 
   MRC, MSS.221/4/2/7, CIA Monthly Bulletin, No. 239, March 1961, “Trade in 1960,” 4. 
   MRC, MSS.221/4/2/6, Commonwealth and Empire Industries Association Monthly Bulletin, No. 207, 
July 1958, “More Groundnuts?,” 6-7. 
   MRC, MSS.221/4/2/8, CIA Monthly Bulletin, No. 249, January 1962, “Some Political Aspects of the 
Common Market,” 4. 
   Chisholm and Davie, Lord Beaverbrook: A Life (New York, 1993), 455. 
   BBK, C/4, August 4, 1952, Beaverbrook to Julian Amery. 
   BBK, C/21, December 12, 1957, Beaverbrook to Balfour.

   Conservative Party Archives, Bodleian Library, Oxford [CPA], Conservative Central Office [CCO] 
4/7/428, February 26, 1957, Peter Horton (Central Office Agent) to Conservative Central Office, 
enclosing Daily Express leaflet "Your Future?  Europe or the Empire." 
   PRO: BT 11/5716, October 17, 1956, minute of telephone conversation with Peter Thorneycroft 
(President of the Board of Trade) by F.W. Glaves-Smith (Board of Trade). 
   BBK, H/216, December 7, 1961, Tom Blackburn (General Manager, London Express Newspapers) to 
Beaverbrook; H/222, January 2, 1962, Blackburn to Beaverbrook. 
   BBK, H/221, undated [March 1962], Beaverbrook to Aitken. 
   BBK, C/269, April 16, 1962, Beaverbrook to Paul; June 6, 1962, Colin Vines (Secretary to 
Beaverbrook) to Paul; January 11, 1963, Paul to Beaverbrook. 
   BBK, C/269, January 11, 1963, Paul to Beaverbrook.

   CPA, CCO 500/31/2, August 23, 1962, Miss V.B. Petherick (Deputy Central Office Agent, Yorkshire 
Area) to Central Office, “Common Market - Public Opinion”; August 24, 1962, Miss B.L. Hamley 
(Central Office Agent, ‘B’ Area) to Central Office, “Common Market - Report on Public Opinion”; 
August 27, 1962, Miss E.A. Salisbury (Deputy Central Office Agent, London Area) to Central Office, 
“Common Market - Public Opinion”; August 27, 1962, Howard Davies (Central Office Agent, Wales 
& Monmouthshire Area) to Central Office, “The Common Market - Public Opinion”; August 27, 
1962, A.N. Banks (Central Office Agent, South Eastern Area) to Central Office, “Common Market - 
Public Opinion - South Eastern Area Report”; August 27, 1962, J. Galloway (Central Office Agent, 
West Midlands Area) to Central Office, “Common Market - Public Opinion”; August 27, 1962, G.C. 
Hearn (Central Office Agent, East Midlands Area) to Central Office, “Common Market - Public 
Opinion”; August 27, 1962, B.T. Powell (Central Office Agent, Eastern Area) to Central Office, 
“Common Market - Public Opinion,” August 28, 1962, S.R. Newman (Deputy Central Office Agent, 
H.C.N. Area) to Central Office, “Common Market - Public Opinion”.
   CPA, CCO 500/31/2, August 23, 1962, Horton to Central Office. 
   CPA, CCO 500/31/2, August 27, 1962, Galloway to Central Office.